The US Market Entry Diagnostic
One week. I name the biggest commercial problem in your US plan and give you a direct answer: go, delay, or redesign. NZD $10,000, credited in full if you go on to the 6-week engagement.
Sean McGrail
Founder, Pivotal Catalyst
De-risk the US move
Know what your US unit economics actually look like before the New Zealand business is funding the answer.
Restructure the model before the US entry.
I find where the business model breaks and what has to change, before you commit capital to a US market that charges you for every New Zealand assumption you bring with you.
A plan your board can get behind.
You leave with a plan you have tested and a board conversation that no longer starts with "I think."
If the math doesn't work, I will tell you. If the right answer is not yet, you will know exactly why and what has to change before a US launch.
What happens, in order.
Every engagement starts with the US Market Entry Diagnostic. I find what is going to break. No fluff, no optimism.
Test the model
Find what is most likely to cost you in your current US expansion thinking, before you commit resources to the wrong move.
Design the first move.
If the opportunity is real, decide what matters: who buys it, what you charge, and which channel gets you there.
Know what to commit to — and what to defer.
Walk into the boardroom, investor update, or US VC conversation with a plan you can defend. Know what to delay and why.