Pivotal Catalyst
Practical, operator-written guides on the decisions that decide a US move: entity structure, pricing, hiring, channel, cost, and NZTE funding. Written for New Zealand founders before they commit capital.
US Market Entry · Entity
When you actually need a US entity, why the LLC route can double-tax a NZ owner, and what setup really costs.
US Market Entry · Pricing
Converting your NZD price is the wrong method. What US buyers actually pay for, and why NZ companies underprice.
US Market Entry · Hiring
EOR vs your own entity, what a US salesperson really costs, and the timing mistake that burns a year of runway.
US Market Entry · Channel
The margin math that decides it, and the working capital trap that catches product companies by surprise.
US Market Entry · Cost
A realistic US$300,000 to US$700,000 budget, and why the visible line items are never what sink you.
US Market Entry · Funding
What NZTE actually provides, including the International Growth Fund, and the one decision it can't make for you.
BEFORE YOU COMMIT CAPITAL TO THE US MARKET
Every guide here covers a decision that determines whether a US move earns its cost back. The US Market Entry Diagnostic is the deep-dive conversation that pressure-tests yours.
Book a US Market Entry Diagnostic